OUI Life is a beauty company that owns its manufacturing.
Founded by formulator Dinma Obidiebube, OUI develops products for its own portfolio and manufactures for partner brands from Mile 2, Lagos.
Company established
2019
Company established
Lagos facility
Mile 2
Lagos facility
Owned brands
3
Owned brands
Response to a project brief
48 hr
Response to a project brief
Founder
Dinma Obidiebube
Founder & Formulator
Formulation work — Mile 2, Lagos
Dinma founded OUI Life in 2019 and leads both the company and its formulation work. That founder-as-formulator model keeps product decisions close to the person responsible for the business.
The Mile 2 facility began as an empty shell. OUI specified the workflow, water and production requirements and commissioned selected equipment from specialist fabricators to suit the work.
Raw-material variation and an uneven technical-training pipeline shape day-to-day manufacturing. OUI responds with incoming checks, batch records, documented process and in-house training.
Here, women-led describes ownership, formulation leadership and the technical pathway OUI is building through Women Who Formulate.
The facility
The Mile 2 facility.
Water treatment, production workflow, internal handling and selected equipment were specified around OUI's beauty-manufacturing work. Equipment fabricated by external specialists was built to OUI's operating requirements and documented at handover.
Operating model
Formulation to market, in one system.
01
Formulation
Products are developed around intended use, stability, compatibility and manufacturability.
02
Structured sampling
Paid sampling with up to two revision rounds. Packaging is confirmed before formulation begins.
03
Production
Manufactured at Mile 2, Lagos with batch records and documented controls. 4–6 week lead time from confirmed inputs.
04
Regulatory readiness
Route-scoped documentation for NAFDAC registration, retail listing and export preparation.
More from OUI
The rest of the picture.
Partners
The manufacturing, retail, technical and compliance relationships that move a product from brief to shelf.
