Our brands

Multiple brands.
One standard.

Every brand in our portfolio is manufactured in-house, to the same formulation and quality benchmark.

Everyday personal care
OUI
Everyday personal care, made properly.

Mass-market personal care that does not compromise on what is inside.

OUI Bar SoapOUI Body WashOUI Body LotionOUI Hand Wash
OUI
Everyday personal care
African plant-based beauty
URU
Powerfully Ours. Plant Powered.

Plant-based formulation rooted in African botanical heritage.

URU Plant WashURU Botanical SerumURU Hair ButterURU Scalp Oil
URU
African plant-based beauty
Salon-grade haircare
FOUNDXN
Where healthy hair begins.

Clinical-performance haircare built around a three-unit system.

UNIT 01 CLEANSEUNIT 02 TREATUNIT 03 HYDRATE
FOUNDXN
Salon-grade haircare
Men's natural grooming
HUEMAN
Grooming that actually works.

Men's hair and beard care with no noise, just formulas that deliver.

Beard Max Growth Oil 30mlHair Max Booster Serum 30mlThickening Beard Balm 30ml
HUEMAN
Men's natural grooming
Bespoke formulation service
SPECIFIQ
Made for you. Made properly.

A bespoke formulation offering for private clients and brand founders who want something genuinely personal.

Bespoke SerumCustom MoisturiserPersonalised SPFNight Treatment
SPECIFIQ
Bespoke formulation service
Consumer tool — free

Find your routine in three questions.

Tell us a little about yourself. We'll match you to the right brand and send you a personalised routine guide.

Want something made for you?

Start with SPECIFIQ.

Our bespoke formulation service creates products built around your specific skin, hair or beard profile.